Today I came across one of interesting video by Cognitive Media about Daniel H. Pink's Drive: The surprising truth about what motivates us.
"Most of us believe that the best way to motivate ourselves and others is with external rewards like money—the carrot-and-stick approach. That’s a mistake, Daniel H. Pink says in, Drive: The Surprising Truth About What Motivates Us, his provocative and persuasive new book. The secret to high performance and satisfaction—at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world."
Check out the video below and let me know what you think.
You can buy the book from the Amazon & Read it... I know you will enjoy it.
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